Visual Communication and Multimedia Research Group (VCM RG) focuses on scientific development and visual communication skills based on critical thinking skills, aesthetics, and creativity with the support of the state-of-the-art technology. Oriented to problem solving, VCM RG pays attention to the study of the target audience to convey visual messages effectively.
The research concentration of VCM RG focused on target audience studies, exploration of visual storytelling and digital technology based on the local genius of Nusantara visual language/Indonesian cultural heritage. The conducted researches also include solving social problems and future issues such as anticipating the digital economy and culture-based industries.
